Leveraging principles of behavioural economics to encourage patient engagement with population health screening programmes

Leveraging principles of behavioural economics to encourage patient engagement with population health screening programmes

Blog Article

Cardiovascular disease is a leading cause of morbidity and mortality worldwide.We leveraged behavioural economics principles to E-Z REST PETS encourage screening for cardiovascular disease risk factors.In a pilot, 60 high-risk patients were offered a complimentary home BP monitor and a lipid test through more convenient means (local lab, home phlebotomy, or self-test), along with financial incentives.Of these, 43.

3% submitted the Cupcake Tin required BP readings, compared with 30.0% in a historical control group; 30.0% completed the lipid panel, versus 18.1% historically.

While these results suggest that convenience and incentives can increase participation, over half of participants still did not complete the screenings, indicating a need for additional strategies to fully engage at-risk populations.